iTopIt Weightless Fun Cup

iTopIt Press Release

iTopIt Opens First Self-Serve Frozen Yogurt Shop in Colorado Springs

COLORADO SPRINGS, Colorado (March 1, 2011) – With the opening of the first iTopIt (pronounced I-Top-It) location on Cheyenne Mountain Boulevard, the self-serve frozen yogurt craze has arrived in Colorado Springs. iTopIt offers 24 healthy frozen yogurt combinations and over 70 toppings to choose from, all self-serve and pay-by-ounce. The first iTopIt location is now open and serving customers. A Grand Opening event will be held on Saturday, March 12th. The Grand Opening event will include free samples of yogurt and toppings from 11am until 2pm!

According to co-owner David Begin, “iTopIt customers select their own combination of yogurt and toppings, with the freedom to create anything from a healthy snack to a decadent desert.” The yogurt options include 24 rotating combinations of fat-free frozen yogurt, including flavors with no sugar added. Only real yogurt, containing healthy live and active cultures, is served at iTopIt. Customers serve their own yogurt and can top it with a selection of over 70 toppings, including fresh fruits, nuts and a wide variety of candy choices. The toppings are arranged like a salad bar, allowing customers to add as much or as little as they desire. After creating their customized blend of yogurt and toppings, customers simply weigh their cup and pay a flat low price per ounce.

The frozen yogurt selection includes standards such as vanilla, chocolate, low-calorie tart. Seasonal flavors and other favorites such as cake batter and cookie dough are also part of the mix. Yogurt flavors include a variety of both tart and sweeter yogurt flavors to pick from and satisfy all tastes. If one yogurt flavor is not enough, customers can combine multiple flavors to create their own blend. The fun really begins when they get to add from more than 70 topping options! The huge toppings bar includes fresh fruits, nuts, granola, cereals, candies, sprinkles, sauces, and chocolates of all types. The seasonal fruit selection includes strawberries, mango, kiwi, pineapple, blackberries, and blueberries. Other healthy options such as carob chips, fat-free granola and nuts are also plentiful. “iTopIt provides a fun and affordable alternative to traditional desert options, and the entire family will love that it’s self-serve,” explained co-owner Brenda Begin. These customer-created deserts appeal equally to weight-conscious adults and kids who want to be creative with unusual flavors and toppings.

David and Brenda Begin, iTopIt Managing Partners, brought the self-serve frozen yogurt concept to Colorado Springs after visiting numerous similar yogurt shops around the country. They currently own other successful businesses in Colorado Springs, and are passionate about delivering remarkable customer service. iTopIt provides the ultimate self-serve pay-by-the-ounce frozen yogurt experience, in a fun and family-friendly environment. The first iTopIt is located at 1610 E. Cheyenne Mountain Boulevard, near Tinseltown and Target.